Hydroflux Utilities Announces Bruce Willis as CEO

Hydroflux Utilities Pty Ltd is delighted to announce the appointment of Bruce Willis as its new Chief Executive Officer (CEO), effective 13 August 2020.

Bruce has been a key member of Board and leadership team since 2013.

Announcing Bruce’s appointment, Hydroflux Group Chairman Adrian Minshull said: “As a key member of the Hydroflux Utilities Board of Directors, Bruce has worked tirelessly to build a strong product offering and exceptional team that supports our valued clients.”

“Thanks to his skill and effort Hydroflux Utilities has continued to expand despite the recent droughts, bushfires and the impacts of COVID, and I am very confident of continuing success and growth under his leadership”.

Reflecting on his appointment, Bruce said: “I am honoured to have been selected to lead this wonderful team.”

“Hydroflux Utilities success is based on our unique offering comprising a blend of culture, expertise, innovation, and most importantly, access to the full technical resource and capability of the Hydroflux Group. This distinctive and unparalleled offering is resonating strongly and acknowledged by the market.”

“Building further on our success is a challenge I accept with conviction and fierce ambition, and I am determined to continue the rapid growth of our business. This growth begins with our commitment to continue supporting our customers through these difficult times and into the future.”

Bruce has more than 20 years’ experience in water and wastewater treatment providing expert operational, chemical, biological and mechanical advice for industrial and municipal clients.

Passionate about developing and delivering strategic and sustainable solutions, Bruce’s strategy focusses on linking financial and environmental outcomes.